Tuesday, March 20th, 2012
After five days of non-stop sessions at South by Southwest (SXSW), the world’s largest interactive, online, social media, and tech conference in the world, I am eager to share this year’s themes and key takeaways. In the short time since last year’s SXSW Interactive conference, it is incredibly apparent how quickly technology and the online world changes, adapts, and improves our lives and businesses.
Here are 5 key takeaways I learned at SXSW that could change the way you do business.
- Content, content, content! Have you ever heard the expression, “content is king?” Well this is true now more than ever. Content strategy, creation, and curation were covered in multitude. Creating good content is not an easy task, but thought leaders shared some helpful tips:
- Create a content strategy that includes workflow, substance, structure, and governance revolving around your core strategy.
- Experiment with different types of content: text, photos, graphics, videos – and be sure that all content is flexible and tailored to your audience and platform with a specific goal to achieve.
- Write with a journalist mindset. Content is all about real-time marketing, storytelling, and an editorial point-of-view.
- Do more with less. Increase the quality of your content, not quantity. And it’s smart to re-use and re-purpose good content.
- Don’t forget to use a little humor.
- Is your content compelling to readers? Visible to search engines? Linkable to partners? Shareable through social media? And transferable to mobile devices? Make sure it is!
- Social media is here to stay. It’s evolving and becoming even more personalized. Integrate social media efforts into the entire marketing plan, and turn your employees into your online activists. And how do you prove ROI? That’s still a burning question among all the experts… My favorite tips include creating your own value system, benchmarking, and paying attention to the final outcome of your efforts.
- Data is no longer boring. Data is now fun, interactive, and visual! All companies have mounds of data that can be interpreted visually to create stunning infographics, interactive charts, and useful, eye-appealing content.
- Search engines aren’t what they used to be. How do you improve your company’s Google or Bing ranking? There are many solutions such as creating great content, focusing on the user experience, including meta descriptions, leveraging social media, and much more.
- Future technology is really cool and a little creepy. Creating an online, automatic, and personalized alter ego from online data is already possible. Google Plus Your World is changing and personalizing our search results based on our profiles, searches, and friends’ online activity. Augmented reality is soon going to become reality. Instead of revolving around your mobile phone, your phone will revolve around you. And location-based technology will be even more interactive and automatic.
I hope you find value from these takeaways, or at least start thinking about this evolution of business! If you’d like to learn more, I invite you to attend two opportunities on March 27th:
- PRSA – Miami Chapter’s panel, “ The Continued Evolution of Social Media: Hear Key Takeaways from the SXSW Interactive Conference,” where Christine de la Huerta of rbb Public Relations, Stephanie Camargo of The Axis Agency, and I will be speaking.
- Catalyst Miami’s “Social Media for Non-Profits” presentation which I will be hosting.
Finally, thank you to everyone who participated in #ILoveAccountants during SXSW! It was a fun ice breaker, and it was interesting hearing everybody’s responses.
Aubrey Swanson is the social media coordinator at Kaufman, Rossin’s Miami office. Kaufman, Rossin & Co.is one of the top CPA firms in the country. She can be reached at firstname.lastname@example.org. Connect with Aubrey on Linkedin. Follow Aubrey on Twitter.