Social Media’s Not For You. Or Is It?

Wednesday, September 8th, 2010

Entrepreneurs have embraced social media in increasing numbers, but there are still many who are convinced it’s not for them.  I’ve been in marketing for nearly three decades and I’m as skeptical as you are. But once I set aside my skepticism and thought about my business, it made sense.

“Why is your CPA firm on Facebook?”  I get asked all the time.  “Why would a CPA firm be twittering, or blogging, or posting videos on YouTube?”  This question is the 2010 version of the one I was asked ten years ago – why does a CPA firm need a marketing department?  (more…)

Should I be tweeting? 3 questions to help you decide

Wednesday, July 1st, 2009

“What is Twitter?” That question is a bit outdated. Now, it’s “Should I be tweeting?”

We’ve all heard too many times, “Everybody is on twitter so you better be on it too…” I’m not a fan of doing something just because “everyone” else is. You wouldn’t jump off a bridge just because everyone else was jumping. Ok, I know it isn’t exactly the same, but there are some things you should consider before leaping on the bandwagon.

Consider this: 10 years ago facebook didn’t exist. And 10 years before that, neither did the Web. Today, more than 100 million users log on to facebook each day. And who knows what the new craze will be in 10 years from now. But today there are over 32 million users on twitter, tweeting about their personal lives, their businesses, the economy, trends, fashion, finance – anything you can imagine. (more…)